Sector news

New Betshop Greek website launches

05 October 2009

 

Today Betshop launched a fresh version of the Greek facing website incorporating a raft of improvements designed to meet the specific demands of our customers.

 

Since the initial launch of our Greek offering, we have invited feedback from customers in what is a nascent market still discovering its preferences and gaming strategies. The most common strand running through customer requests to date has been "ease of use".

 

In response, Gr.betshop.com has been refined to be easy to use with simple navigation and a clean, clear interface. From an operational angle, the revamped site delivers the facility to introduce additional products as they come on line and allows us to seamlessly integrate white label opportunities.

 

L&G Chief Executive Richard Creed reported, "From the outset we have sought the views of our Greek customers and they have been encouragingly vociferous in their enthusiasm for the Betshop online offering. We have worked hard to build in the developments that our customers have identified as most likely to enhance their enjoyment of our website. And we’ll continue to tap in to the reservoir of customer opinion that is informing the future of our presence in both the Greek market and our other operational territories."